The Difference Between Your Online Business and Your Online Reputation
Your online presence could make or break your business – especially during times where you’re relying heavily on your online income to carry your through for a few weeks. What is the difference between your online business and your online reputation? Is there even a difference at all? Read on to find out how these two concepts differ.
Your Online Reputation
You could have one of the most incredible services or products in the world, but if your online reputation isn’t up to par, your online business might not make it. Your reputation depends on how you interact with your clients online, the kind of content you share with your audience and the way that you handle feedback or criticism. The best way to build a great online reputation is by:
Sharing high-quality content. Quality over quantity is the phrase of the day. You could be sharing hundreds of posts but if you’re not actively trying to engage your audience, they will all fall flat and your time and effort would have been for nothing.
Apply feedback. If your audience reaches out to you with feedback, apply it as soon as possible and make sure that they know about it. If, for example, you receive a bad review online, respond to it politely and explain how you intend to remedy the problem.
Create a dialogue. We know that we sound like a broken record at this point, but creating an open line of communication with your audience is paramount – especially if your business is online.
Your Online Business
Your online business consists of your products or services that you advertise online, your customer service, and your website – all the online things that keep your business running and turning a profit. You should have measures in place to make sure that all aspects of your online business are managed well, user-friendly and up to date. This is the mind behind the face of your business – the thing that makes the wheels turn and drives your brand forward. There are ways to ensure that your online business is a success.
Have a great online reputation. This is important because word of mouse travels faster than your product. Make sure that your reputation precedes you in a good way to inspire confidence in your audience.
Trust in your product. You should always trust in the product or service that you offer. If you don’t, your clients definitely won’t either. Having your business online makes it even harder to show your clients that you’re trustworthy and honest. The best way to prove it is to show how you’ve delivered or helped clients in the past.
Never stop working. We don’t mean that you should lose sleep over your business – we mean that you should always be working on improving your online business, whether this is by reaching out to past clients, updating your website or consistently sharing and creating quality content.