How to Connect with Customers Online
In a world where we’re all connected in some way, it’s becoming increasingly difficult to make those connections meaningful. As a small online business, you need to share content and connect with customers in a way that sets you apart from the rest of the pack.
Your audience is most probably actively avoiding the drone of hundreds of brands constantly trying to push a product online. They’re under a never-ending onslaught of advertising, sponsored posts, branding and marketing. How do you make sure that your brand’s voice is heard over the roar? You do it by following these tips:
Quality over quantity is a great guide to not overwhelming your audience with a mountain of posts that are all advertising the same thing. Keep in mind, however, that you can’t only post one Instagram image and expect to grow an engaged audience. The best advice we can give a growing brand is to find your niche on social media and play in that space. Follow and engage with other creators or businesses, use the right hashtags or tags and measure your analytics on the daily.
We all know that it’s so easy to only show the good side of things online. We recommend showing the hard work behind your projects, not just the finished product. Show the real side of your business to your audience. This shows that you’re not only transparent, but that you also want your audience to be involved in what goes on behind the scenes. Show the real people and team members behind your brand so that your audience knows that they’re dealing with people who are just like them.
Just because you’re conducting business online, doesn’t mean that you don’t need professionalism. Every single piece of content that you share should be free of errors, be professional and be polite. Treat your audience with respect. This also means respecting their privacy and not constantly reaching out to them outside of business hours. There is no quicker way to alienate your audience than by treating them like they’re simply a source of revenue for your business.